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Web Design – Do’s and Don’ts

Web design is an important part in advertising a business. Being important, the process of web designing can be really challenging to the webmaster or designer engaging in it. Apart from the content, keywords, SEO, design, navigability and search engine marketing there are certain things that many things that a webmaster must not overindulge. Doing more than what is needed can yield negative returns and create a business loss.

Empathizing with the needs of the patrons and stakeholders before designing a website is highly important for a best web designer. He must research up on website information and read books written by experts and finally apply the knowledge gained therein. He must remember the features and characteristics of a miserable website before starting up the new website.

1. These websites do not tell the users about their operations and business.

2. They do not provide any email address and contact information to correspond.

3. They use horrible, unmatching colors for their web pages.

4. They use ugly and unpresentable backgrounds.

5. They use ludicrous text that does not coincide with their background making the text unreadable.

6. They contain spelling and grammar errors.

Keeping these thumbnails in mind at the first instance is the key duty of any web designer. He must ensure that he does not indulge in any of the above faults.

Other Keep-In-Mind Points

1. Avoid Multimedia And Plug-Ins

A website is bound to loose customers if it uses pointless pug-ins and multimedia. These things can be a real nuisance.

A visitor will have to download the stuff put up by you and it will be a time consuming process. He may not get the information outright and this can tempt him to move on to other websites for more relevant content and information. You must hence, introspect if the website really needs these plug-ins. A music and entertainment website can use these things as it suits their business needs. However, in most cases plug-ins and viewers are not recommended. Also, be particular about the formats the viewers can use.

.HTML, .GIF, and .JPEG images can be fine. Sound formats like .WAV, .Au, .AIF can be handy. Do not provide PostScript document files unless you are sure that the user has a PostScript viewer.

2. Use Old Version HTML

A designer does not need to be too clever and use the latest version of HTML. Remember that most specific features do not go well with certain universal browsers. The latest versions and features can be highly attractive and useful. The may have several user-friendly interface technologies and may be far more sophisticated than the older versions. However, a webmaster needs to remember that most of the visitors do not use latest versions immediately. Therefore, he may need to use the previous version to see traffic and referrals remain good.

Two Versions Of A Website

However if a webmaster is confused about the technology to use, he may create two versions of a website: one for the new version and another for the old version browsers. This may however require a large amount of time. A webmaster must go ahead only if he has done enough research and is sure that this will be of use to the business.

Web Design – Because First Impression Is The Last Impression

With the Internet defining success in the present scenario, to become successful it is necessary to understand its ways of working and to develop or upgrade oneself according to it. These days, all the business enterprises, whether large or small, have their websites over the Internet. However, the traffic or the users visiting their sites may vary. This is generally due to web design or the search engine optimization techniques that are used while creating it.

A web design is very essential to catch the attention of the users. This is why it is necessary to make a site attractive. User-friendliness, visual appeal, accessibility, professional look and content of the website are some of the factors that guide the preference of users to visit a particular site, when required. Web design makes sure that all these factors are taken care of by using graphics and Markup language on the Internet. The main purpose of web design is to market the services and goods that are offered by that website and to enhance the profitability of that business organization.

Before initiating the designing for your website, analyze which aspect of website design you would like to emphasise upon – simplicity, usability, functionality or its visual appeal? Once this is done, figure out who your target audience is. This will help you to create the website according to their perspective and will help you determine what it is that they are expecting from you.

For the right web site design, there are a few points that should be kept in mind. Layout and information are of prime importance in this. Layout will form the first impression of the users about the websites. So, the home page (which will be the first thing to be displayed) should be very impressive, professional and interesting, so that there is a curiosity in users to explore the site even more. On the other hand, content is what users actually look for. So, the content should be relevant and original. The entire site should be made very interactive so as to hold the interest of the Internet users.

The colors chosen for the website should be professional in appearance, and unusual colors should be avoided. The structure of your website should not be very complicated. The navigation, menu and sitemap of the website should all be very simple and easy to comprehend for the users. Attractive images can be displayed, but the loading time for the site should not be very long, otherwise the user will prefer browsing for other sites. The loading time of the site can be controlled by displaying small sized images. Another point is that every link that is given on the site should be directing the user to the right page; else it may exhaust and exasperate him/her.

To get a professional yet simple website design that is also search-engine friendly, there are numerous web development companies and web designers that can be hired to provide their quality services and ensure you a successful online business.