Web design is an important part in advertising a business. Being important, the process of web designing can be really challenging to the webmaster or designer engaging in it. Apart from the content, keywords, SEO, design, navigability and search engine marketing there are certain things that many things that a webmaster must not overindulge. Doing more than what is needed can yield negative returns and create a business loss.
Empathizing with the needs of the patrons and stakeholders before designing a website is highly important for a best web designer. He must research up on website information and read books written by experts and finally apply the knowledge gained therein. He must remember the features and characteristics of a miserable website before starting up the new website.
1. These websites do not tell the users about their operations and business.
2. They do not provide any email address and contact information to correspond.
3. They use horrible, unmatching colors for their web pages.
4. They use ugly and unpresentable backgrounds.
5. They use ludicrous text that does not coincide with their background making the text unreadable.
6. They contain spelling and grammar errors.
Keeping these thumbnails in mind at the first instance is the key duty of any web designer. He must ensure that he does not indulge in any of the above faults.
Other Keep-In-Mind Points
1. Avoid Multimedia And Plug-Ins
A website is bound to loose customers if it uses pointless pug-ins and multimedia. These things can be a real nuisance.
A visitor will have to download the stuff put up by you and it will be a time consuming process. He may not get the information outright and this can tempt him to move on to other websites for more relevant content and information. You must hence, introspect if the website really needs these plug-ins. A music and entertainment website can use these things as it suits their business needs. However, in most cases plug-ins and viewers are not recommended. Also, be particular about the formats the viewers can use.
.HTML, .GIF, and .JPEG images can be fine. Sound formats like .WAV, .Au, .AIF can be handy. Do not provide PostScript document files unless you are sure that the user has a PostScript viewer.
2. Use Old Version HTML
A designer does not need to be too clever and use the latest version of HTML. Remember that most specific features do not go well with certain universal browsers. The latest versions and features can be highly attractive and useful. The may have several user-friendly interface technologies and may be far more sophisticated than the older versions. However, a webmaster needs to remember that most of the visitors do not use latest versions immediately. Therefore, he may need to use the previous version to see traffic and referrals remain good.
Two Versions Of A Website
However if a webmaster is confused about the technology to use, he may create two versions of a website: one for the new version and another for the old version browsers. This may however require a large amount of time. A webmaster must go ahead only if he has done enough research and is sure that this will be of use to the business.